Rova-T
What hope looks like.
Details
Client: Abvie
Media: Print, Digital, HCP, DTC
Category: Pharmaceutical
Hope. It doesn’t look like the light at the old “light at the end of the tunnel.” Or the cheesy shot of a sunrise. Oh and that guy at the top of a mountain, arms fully extended to the sky? It’s not that either. That’s not what hope looks like.
Because the truth is, hope is much more meaningful. More understated. Subtle. A small smile. A hand on a shoulder. This campaign is about what hope really looks like. In what used to be the most hopeless of all situations.
