Milk
Protein Fight Club.
Details
Client: Milk
Media: TV, Social/Digital, Web
Category: Beverage
Milk is the undisputed King of Calcium. No other food can match it. But what about protein? Does milk reign supreme there, too? We decided to create a fun, witty platform that pits the protein in milk against an array of contenders—some breakfast foods, some non-breakfast foods, and some surprises.
We somehow convinced the client to let us hire Eric Wareheim (one half of the comedy duo Tim & Eric) to film a series of humorous head-to-head matches between milk at breakfast over alternative (and less nourishing) options. After a series of battle royales, the result was conclusive. Advantage: milk.
