For All Moonkind

Regular people zipping around in lunar modules. Colonies plopped onto the moon. Some sci-fi thriller? No, a reality as more and more countries (as well as private companies) begin landing spacecraft on the Moon. Which means the six lunar landing sites that represent the height of human achievement, could be stepped on. Run over. Desecrated. Something For All Moonkind is determined to prevent.

We not only created traditional, social and digital advertising for its launch, but did all of the branding—including coming up with the name. With the help of this campaign, the United Nations has adopted a resolution to begin the process of officially protecting the six Apollo landing sites and other lunar landing sites. It will mark the first time that our heritage in outer space will be recognized on an international level. Ever.