Check Your Neck
Providing support for Thyroid cancer patients.
Details
Client: Light of Life Foundation
Media: Branding, TV, Print, Radio
Category: Nonprofit
When we were first introduced to the Light of Light Foundation, it was operating from the kitchen table of its founder. We not only did all of the branding and advertising for the fledgling organization, but began the more important task of reminding people to ask their doctor to check their necks for thyroid cancer.
The Light of Life Foundation is now the leading support group for Thyroid cancer patients and its founder is an international spokesperson for the cause. Through the years, the campaign has also managed to enlist a growing list of celebrities willing to help including Brooke Shields, Cindy Crawford, and Rod Stewart.
