Exelon
Your care. Together with ours.
Details
Client: Novartis
Media: TV, Social/Digital, Print, HCP, DTC
Category: Pharmaceutical
We found out that caregivers were instructed to write the day and date on their Exelon transdermal patch to make it easier to keep track of the dosage. So we wondered what would happen if we had them write something more heartfelt.
Everyone remembers the little notes your parents slipped into your lunch box. Or from a spouse under a pillow. But after they’re diagnosed with mild to moderate Alzheimer’s disease, the notes, and the caregiving, come from you.
