Chocolate Milk

Built wuth Chocolate Milk.

Details

Client: Chocolate Milk

Media: TV, Print, Outdoor, Social/Digital, Web

Category: Beverage

We discovered that high school coaches have been using chocolate milk as a post-recovery drink after a workout for years. Why? Chocolate milk naturally has the perfect blend of carbs and protein to get the job done.

Leveraging the street cred of elite athletes, we repositioned chocolate milk from a mostly kid’s drink to an after-workout recovery beverage. Result? Consumption went from 11% to 22%. We’ll drink to that.