Braun
Designed to make a difference.
Details
Client: Braun
Media: Print, Social/Digital
Category: Consumer Products
How do we launch and carve a space for Braun against entrenched brands—Kitchenaid, Cuisinart, and Ninja? How do we stay true to the Braun brand while expanding its equity to a new segment? How do we appeal to a unique North America target that includes women, men, and millennials?
In a word...Genauigkeit—the German word for precision. An attribute put to the test on every straightaway, switchback, and hairpin turn of a picturesque Bavarian countryside. We rode on the momentum of this reputation, and drove it right into the kitchen.
