Atkins
What’s your happy weight?
Details
Client: Atkins
Media: TV, Print, Social/Digital, Web
Category: Consumer Packaged Goods
We used the power of celebrity (in this case Alyssa Milano), to explain why—in a sea of weight loss companies clamoring for attention—Atkins was different. The result? New Atkins “starts” saw a 25% increase over the previous year.
To bring the campaign to life, Milano revealed her success on Atkins in reaching her happy weight, which successfully shifted the weight-loss conversation to help consumers look and feel their best through a sustainable low-carb lifestyle.
